Meet the farm behind your coffee

Posted 1 year ago

In Brazil!

Thanks to Extract Coffee Roasters, our delicious house espresso, Rocket, is fully sourced from Minas Gerais in Brazil. 

Served in all of our cafés, you can try Extract Coffee Roasters' exclusive Brazilian blend that's packed with flavour, including Belgian chocolate, intense black cherry and treacle. But what is the story behind your cup?

Brazil 🇧🇷

In October 2023, the Extract team headed to Brazil to learn more about the process around the selection of their exclusive Brazil blend that makes up part of our much-loved Rocket and their Original house espresso's. 

Since then, they have refined the spec, working with their incredible partners at Volcafe to create a bespoke blend that delivers flavour, reliability and consistency. 

The result; a fully sourced natural processed coffee from Brazil with a spec that gives them even greater control and stability without losing what makes Rocket, Rocket. 

a man standing next to a coffee tree in Brazil

What is the natural process? 

Ripe, red cherries are picked by hand, sorted and then left to dry in the sun with the fruit intact. As the coffee dries, the fruit of the cherry ferments, imparting an intense sweetness and sometimes boozy flavours into the coffee bean. 

This means you can expect big flavours from the rich chocolate notes to the dried fruit sweetness, and a smooth finish that performs beautifully as an espresso and alongside milk, shot after shot. This is Rocket, dialled in. 

a man smelling some washed coffee beans

Why choose Rocket coffee? 

When choosing to drink Rocket coffee in our cafés, you're not only supporting dedicated small farmers and businesses who take quality coffee seriously, but also coffee roasters who ensure fair wages for farmers and put sustainability first, all while delivering a speciality product. 

This is why it is so important to think about the work and care that goes into your food and drink behind the scenes. It's more than just coffee. It's a community of people who care about what they're serving.

Crafted using Extract Coffee Roasters' Probat roasters, this coffee mirrors the equipment it's roasted on: reliable, consistent and bold. So whether you're team flat white, iced latte or straight-up espresso, Rocket is the perfect choice. 

Find out more about our house espresso, Rocket, and take another sustainable step by taking part in our Ground to Ground Coffee scheme where you can take a bag of our used coffee grounds from our cafés and turn them into something great - all for free!

Contact: 

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